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虽然知道离Busiess020 的最后考试还有一段时间。但是贴出来给大家先有个映像,别到考试的时候抱佛脚。我还会陆续贴出History028E的去年考试卷子。/ J% g. a0 Y0 h
1 K+ K/ |7 r0 _" A
GM Overview+ z3 s+ ?3 z1 w& y/ ~' M
• Role, Timing, Issues/Decisions, C&Cs
* a6 y3 A# p: M4 S5 V• Objectives
6 c" l/ D. Y) j. P. y- E; e– What do we “WANT” to do?
/ U% H+ z+ n5 c, p% x W" F7 ?• External Analysis& y ~! ?$ `/ }# e# j. l
– What do we “NEED” to do?
$ D0 W9 }* Q. P, g– PEST, Consumer, Competition, Trade7 m; E, k: \/ p5 s
• opportunities & threats) j$ ]: p7 `" V' M1 n3 Q
– IMPLICATIONS: KSFs
, O; h1 I: T) j2 _ U8 O5 H. A* b• Internal Analysis. C, W3 [6 \" m7 b
– What “CAN” we do?! {1 Z1 g$ n8 \" F& O
– Finance, Marketing, Ops, HR
! \- W' m L8 p: @• abilities, strengths & weaknesses; [7 u1 t* G3 P
– IMPLICATIONS: KSFs, CORPORATE CAPABILITIES
0 }* J/ z9 m( g8 c8 @
8 o& A5 c9 W9 l, |• Alternative Evaluation; y4 \ n2 S0 W* |+ v1 J" F% z
– What are the options?3 q! B* I; v5 @1 d
– Evaluate the pros & cons of the options# ]7 z) _# ~- G ~4 D
– How does this option “FIT”?. D9 x& V' A3 Y
– (you may be able to eliminate options based exclusively on the poor “FIT”qualitatively - if so, make sure you explain why this option was nixed)8 g( W6 Q* \4 f* I$ C
– Financial Feasibility (of AT LEAST 2-3 options that might “work”)
" K( N0 W# g3 I+ _$ `; Q8 v( z9 g
: X S% G6 n, `8 c* q+ U• Decision
7 E8 R. m* `1 A6 C8 U% f– Justify why you chose a particular option(s).* _0 x# a) Z0 z, [8 g) q
– YOU SHOULD BE CONVINCING! C# ^- }9 d& C4 i7 ]' r
• Which strategy best meets the firm’s objectives?
^3 F; t* L! ^• Does it satisfy the personal objectives as well?
5 r+ p3 b- K {• Have you addressed the cons of the chosen alternative?
5 J/ G9 k4 a/ ?2 [• Is this decision consistent with the analysis you’ve done? EXPLAIN! (FITS)
2 t0 M# i' n1 b" Z& e1 R4 S. @• Why NOT the other options?
7 h: w! ?" R/ \• How does this choice affect Finance, Marketing, Ops and HR? What changes
# A' ?& p9 u. X2 {0 xneed to be made?
9 C; k! A% [- x0 H8 f( S9 A9 T5 A
• Action Plan' M4 b8 \7 l, s- B4 G
• Map out a clear and precise implementation plan which includes;
: N) Z0 d- `6 b9 a! S; `– details which address what steps you have to take to implement your
) T" k! k6 c. ?! ~ Cdecision9 A& B& x: F6 m$ b x
– details about timing$ Y% T$ g& e5 O4 L ^
– details about WHO will be responsible for accomplishing the ‘task’4 l3 F" _; f& G* S/ |4 M
– how will you follow-up your plan (measure success)
6 h: p" p% \1 E8 [– make sure to consider both the short term and long term9 b @3 |- n; g
) ~1 @" A& C) L4 E' D
Firm Valuation
5 p# b4 N8 l9 p6 k: Q$ I6 J! I9 N; i6 o+ Q• Used to help managers determine the “price” of a company.
1 D. @$ g, E4 B8 z! w, n' s5 r• 3 methods of valuing a firm;
' N# }' p5 _' e. h C: \6 }– Net Book Value0 m/ r$ I7 k+ A; g; F( o. ]( j
– Economic Appraisal% [2 B0 O! L- O/ p% |
– Capitalization of Earnings8 I, {5 K' j: S1 L+ [: F) G4 B! {# d( B
• Using all 3 methods (if possible) helps us to determine a RANGE of what the3 K2 ~$ f8 R, d$ M* @
company is worth.
+ Y( Z, ~1 o% Q7 {; k- p) v• THINK!!! What are you really selling? Will anyone pay for it? How much will they pay???
) \# H3 Z& B# j( Q$ ?2 n0 }6 ?! v" ^" \. w7 l# t! a
Net Book Value (NBV)
! p5 x& M: s( s! S– Total Assets - Total Liabilities* r z3 ?5 G; X5 _7 G
• a.k.a.. the equity
' [; z8 u2 P! Q b8 a– Does not account for the present market value of the assets P2 p/ q0 _( }* o; |( y8 L! ]
– Calculated using the most recent given balance sheet: N" E$ E& R% [. `, S S3 l$ c
– Preferred method for banks, creditors, and/or buyers who are interested in selling off the assets of the business6 m# l+ s5 b8 x' Y1 D) m |& K; [% Q
" J, R8 \6 q$ i! M( N& ? Economic Appraisal (EA)
1 ^0 Y* {' P4 _– Similar to NBV, but tries to reflect the current market value of the assets
# }) \' G5 A) X& P0 G– Total Appraised Assets – Total Liabilities
4 i4 h8 D& n3 w3 e; X j6 b– Preferred by buyers who are interested in a company for its assets; {. |4 m, o" K9 F1 M5 B/ q0 N
( r6 u9 w4 ^+ y* Z" p
Capitalization of Earnings (CE)$ Y1 }7 X6 I$ e
– Focuses on the I/S instead of the B/S% m+ i& w' ^- U
• Attempt to value the company in terms of the future income it may provide.$ m( ` u/ A( A( f1 }" H7 [( W. i
– NPAT * P/E ratio = value6 e$ o& Z- q: ^- [; d
– Must evaluate two different earnings figures (to determine risk & range) @# n: h$ D" r% i
• Assuming changes (projected statement)7 A& ]; k& z6 ]; z5 G, H
• Assuming no changes (current given I/S), ]& p& `$ K6 x
– Select a reasonable P/E multiple& W4 m v" I/ J- G& V' W$ e' D" Z
– Preferred by buyers interested in the ongoing operation of the company (i.e.taking over as management)- X* J9 j7 a" k m: G+ v
& G& ]/ X% {! ^ n4 L
• P/E Multiple/ D( V8 {; l# l' {3 L
– Rules of thumb;
$ g2 _3 w6 X& i( s- h2 g. `• Mature industries with stable earnings tend to have multiples
2 v! c1 d/ D+ T9 Z4 lfrom 5 to 15.) n6 k. D; s* o5 l# y
• High growth industries tend to have multiples exceeding 20.# K- R) L. P5 f0 d! d6 P
• “Growth is good; risk is rotten!”+ F. L* _, q! X8 @
– growth increases a multiple5 B" `/ u' }: ~! O
– risk decreases a multiple
& y" ~- M& a( Q4 c0 q" q- j5 a) v# S2 b7 W) b0 f# d
Their Associated Ratios
) U- t& ^3 w7 j: V• Profitability;
5 D+ y5 A! q. I5 d/ R X– Business goal - to make $$2 R' u C; x: X" Q+ r" c1 v T% G% S @
– Ratios measures how much money we had to spend to make $X in sales+ }2 N0 g$ y# D5 ]) ^+ W* R+ J
• Stability;
% y2 n* \ {; Q& ]6 ]9 g+ n– Business goal - to have a stable financial structure (balance its ownership of assets with debt and equity)% r0 ^. Z; [0 t# L* U Y2 |+ ?
– Ratios measure the firm’s means of financing assets and ability to pay interest on debts
, W0 d" g$ k" n7 F- L, f9 c. |; b3 s/ G8 d( F' ]
5 Financial Goals &Their Associated Ratios3 F6 |; t, V( L, m7 e" o
• Liquidity;! s4 E* \! e" I& c0 p3 T
– Business goal - ability to meet s-t obligations
9 }$ U3 ~. H B( w% i) b– Ratios measure how liquid the firm is (how able the firm is to pay its shortterm
% B) }: @) C8 C0 E( w* Iobligations)- y# g; e8 Y( E, ?
• Efficiency;& W, s O/ d* S R0 I% {, z9 X
– Business goal - to efficiently use assets
1 u! f4 {1 {5 A9 e- M% v) K– Ratios tell us how efficiently we are using our investments
/ F1 s) v6 x* Q% V5 _9 \8 K
- X. `! s% q8 c- X( t. T• Growth;
& E- o+ W' H- p$ m+ }– Business goal - to increase in size: H. g6 f1 a, M+ ?, I* M
– Ratios tell us whether the company is achieving any growth
" V% D. l6 |4 p* O6 i9 Q5 G( z$ ?& ?2 L3 ?* H( I+ j2 {$ v1 _6 c4 c
Interpreting the Ratios" m) e2 t; \. ?
• Profitability;
2 x; D* E: U, k; F* `# O– Vertical Analysis (of I/S)
2 z/ Z, Z% E6 s, G; y E6 sI/S items * 100 = % ( [- h( i6 d4 ^8 k: r# }
Sales
. D- u- I, e* l/ J( L• Tells us it cost us X% of sales to make those sales, r! ?; Y6 P+ K/ M# w3 J
– Return on Investment/Equity
5 [4 Q& i; K5 }- R" q8 HProfit ATB4D = % 4 _ `) i1 m" @) g
Average Equity; s. \5 R3 B4 g7 u- T3 j
[(Yr. 1 E + Yr. 2 E)/2]$ ^' ?. k/ e/ D6 w
• Tells us how much profit we made relative to the investment made by the owners
* A4 u+ e- l" j9 Y4 ^/ Y1 `/ i' a
5 j7 q! o r: m. U) v• Stability;
2 I: W" ^) X, }. x- o9 D& M m B* B– Net Worth: Total Assets
; _( z) Y3 a8 ITotal Equity = % 8 _9 w' r3 u+ u7 a/ W6 P( U
Total Assets
) T5 ^ B! x p, Q7 |• tells us what % of assets were financed through owner’s money
. G1 C- \. ?* @1 i! L8 @– Debt to Assets
q6 E& l: A0 f! B2 J( k9 ETotal Debt = %
+ F7 @5 Y* z! v/ p* g7 q3 qTotal Assets
; _! d: F+ l% X9 H% ^7 r• Tells us what % of the assets were financed through debt$ ?+ N) s3 s6 x0 a; \
– Interest Coverage9 u! H3 D% U9 J/ `2 P/ ?
EBIT = # times/ b4 u) S+ _- i- W) G
Interest Expense
" d0 P r8 J# w1 H• tells us how many times we can pay interest4 C5 K0 u- ^2 U1 M
- W% J5 j* \+ @" [# k) S. k) Z• Liquidity;
% H$ s, p! I. P. H" }– Current Ratio
7 i O' x6 m5 U$ y0 v/ z% JCurrent Assets = X:1) d/ G0 U4 ~0 K- r9 \: U B
Current Liabilities1 g, T) i: C/ M
• Tells us, if we liquidated all our current assets, how many times we can pay our debts u* M. U3 c6 A& m) V
RULE OF THUMB: 2:1
. r) E3 T+ i8 ~: M4 g' {3 p– Acid Test
/ ~! F" J7 S9 p7 s$ WCash + M/S + A/R = X:1
: m$ k" l2 w6 l4 C# A) [- tCurrent Liabilities7 ?% S9 w. H7 o+ i1 I8 W) p! w- m
• Tells us how many times we can pay our debts with the money easily available to us n8 }' N$ o: m+ y0 k
RULE OF THUMB: 1:1
1 h: D3 E! \: j' e, z4 {5 S
, j, L/ E3 k, s1 E3 u– Working Capital
$ ^* t \# V$ _' f/ kC.A - C.L = $X
$ V# N6 S1 ^$ v& ]3 I3 D" j, M• Tells us how much money we have to work with AFTER s-t debts are paid
4 n& F- H3 R' f4 l$ |: t; [& G2 O- f( h6 X% j1 _
Efficiency; @$ H1 K( b3 V
– Age of Receivables
) s, R% j4 y/ i7 D* gAccounts Receivabl = # Days) L3 H- r/ m: w; j
(Sales / 365)! V0 N: w6 h$ W% l+ B% U+ w" ?
• Tells us how long it takes us to collect our $$
6 s* d4 ~6 K, x( a( F C2 W2 ?" _- [2 ]- A
– Age Of Payables# h9 ]; B5 ?0 Z& S. J! e, U
Accounts Payable = # Days
* |2 P5 F$ ?/ {' l(Purchases* / 365)
7 |5 F: u7 u& w1 N+ b% M. n: U• Tells us how long it takes us to pay our bills6 p6 G5 @5 I- J( _
8 D H0 x5 M1 ~$ _/ F" I. S+ m% ]
– Age of Inventory. E. ^/ L) o( a
Inventory = # Days
3 ]' i) q1 k+ J6 X" l(COGS / 365)0 m( s% ~$ y: W! u6 l7 z
• Tells us how long we are holding on to our inventory in the warehouse/ a$ K- ]' F9 ^
) w! P( y6 b% o6 [$ o
• Growth;
* e1 d8 A+ s& k" m– Sales) @( M% K+ f6 p% \% N/ o' i6 n
– Net Income" W" J4 ]! b) j+ J1 O
– Total Assets6 _! k1 s" h* v8 ~8 T! m
– Equity" ~3 B. c7 \# v# j" @& `# v
Yr. 2 - Yr. 1 = %
7 b* h' M$ H& U- ~1 U. m Yr. 1" \ N9 Z+ @! ?+ n, T
• Tells us whether the accounts are growing (and hence the company)
: @, O% G- p7 j$ s3 W1 d! \) l9 l' t* I: F$ M: m
Understanding Ratios
7 t1 z; ]) X6 x1 A+ D7 z• DO NOT CONCLUDE THAT “THE RATIO IS GOOD/BAD”
, `2 T. J) N: a4 h) C: y. R) O' l$ a• Either the NUMERATOR or the DENOMINATOR affects the ratio" v8 q! z4 T% i2 i. y* B+ d
• Ask yourself: “WHY HAS THE RATIO CHANGED & WHAT DOES THIS MEAN?”9 ]6 m8 d5 v( w0 l: P8 Y
– Which number caused the change?
7 j$ E: \0 o0 I– Look for increasing or decreasing trends over time.
3 A% h) N& ~' F: X5 c6 R4 k– Will these trends continue?( I) N8 H& o Q. f! M
– How does the company compare to the industry?
! ?2 R; t u( v! g
% H5 C& z2 t1 Y$ ?, {1 j1 E8 V8 d6 I
Classifying Costs
4 y6 z! e" m% X• Variable Costs: Q, I/ ^6 x7 l) l1 t* e
– a cost incurred with every unit sold/produced (volume)
- J7 W2 l4 W8 ~* n! L1 s• Fixed Costs7 b/ }: ]2 \# B3 Y
– cost that does not vary with volume |
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