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虽然知道离Busiess020 的最后考试还有一段时间。但是贴出来给大家先有个映像,别到考试的时候抱佛脚。我还会陆续贴出History028E的去年考试卷子。
3 ?9 G2 o2 |9 u. M' m8 f* \( ~+ u* Y, d. ?& b
GM Overview
8 K; i- f- K; k- d) L% l• Role, Timing, Issues/Decisions, C&Cs
+ n+ |/ _ r$ h9 `; G* m0 w• Objectives
7 V- r9 U% u) o, C/ y: a! `& N– What do we “WANT” to do?5 z) C& e. g( _- \" ]
• External Analysis: P! m! U- Y; V6 y
– What do we “NEED” to do?7 s2 Z; d- p* D1 I6 y5 P5 T
– PEST, Consumer, Competition, Trade( p5 _7 U! O/ p+ ^7 U& P/ ]
• opportunities & threats$ c+ i V3 ?; T$ M. s* g! }- [7 F' ]
– IMPLICATIONS: KSFs
/ N0 P8 Y* }# p. ~& l; Z! D• Internal Analysis
0 X/ x9 K/ I! h- K1 k– What “CAN” we do?
5 E* ~& N8 U$ s– Finance, Marketing, Ops, HR4 X% k: Q0 p7 |% {# m' C7 l) F
• abilities, strengths & weaknesses1 L& f3 n1 e* {9 L" J& f. p
– IMPLICATIONS: KSFs, CORPORATE CAPABILITIES7 G( R# H( B6 b( _/ g! V% j
7 p) S. e% [& \) O0 Z! b2 e
• Alternative Evaluation: U& p6 q6 D* b% ]9 R* l% b% d3 R
– What are the options?, v6 c% @2 k n* n* P7 M5 ]
– Evaluate the pros & cons of the options
5 \3 b# i2 w$ P– How does this option “FIT”?" i) e5 E9 ?5 P. X5 L0 M
– (you may be able to eliminate options based exclusively on the poor “FIT”qualitatively - if so, make sure you explain why this option was nixed)
9 z2 P) c' `8 q$ I7 X# z8 A- J– Financial Feasibility (of AT LEAST 2-3 options that might “work”) . K+ U$ o, y5 z* b I7 C4 \( E' K
7 r1 E3 j: p9 _2 f# o" V
• Decision
o" W$ ?% D% ]– Justify why you chose a particular option(s).( o5 c# U ]: j1 a4 M) @
– YOU SHOULD BE CONVINCING
' Y# e/ ?; j, s• Which strategy best meets the firm’s objectives?, b6 H# \, Z6 Q
• Does it satisfy the personal objectives as well?: d; M0 _3 G+ E1 n1 O# n
• Have you addressed the cons of the chosen alternative?/ f: p6 v' t) d6 \! z5 T$ ]
• Is this decision consistent with the analysis you’ve done? EXPLAIN! (FITS)
- q. J* n4 T6 [% c g• Why NOT the other options?
5 b* H: @' e _• How does this choice affect Finance, Marketing, Ops and HR? What changes2 v5 v! u: D& b j# M7 h5 n7 Q* g5 X
need to be made?# G" N4 S! _! L3 I e0 N
( K8 `4 s/ Q8 W7 @) Y- D0 k
• Action Plan
& |; }' z/ e) C& a• Map out a clear and precise implementation plan which includes;
+ |& i) t8 j7 y7 M; Y. @% \5 H– details which address what steps you have to take to implement your
) f, @5 [% w! j8 ]decision
# i# m" j" W9 W: w– details about timing6 c: }* K8 C( t S J
– details about WHO will be responsible for accomplishing the ‘task’
+ ?0 T" c3 a5 r9 P b7 {5 N4 @1 j3 {– how will you follow-up your plan (measure success)
3 ~ x8 v' p( @8 U! G– make sure to consider both the short term and long term
, u% N3 a9 Q' I; _5 d5 h: f# g9 B( j) K/ M
Firm Valuation' @' E' w7 q. ?6 x& h U
• Used to help managers determine the “price” of a company.
6 u9 O4 U/ L2 K. g• 3 methods of valuing a firm;# v- F( j l O( u, n& i
– Net Book Value7 y/ h, ^3 V: w O3 g$ b
– Economic Appraisal/ e1 D. e. ^# s- M- B
– Capitalization of Earnings* g+ t* b5 w9 B1 m1 W, Z4 A
• Using all 3 methods (if possible) helps us to determine a RANGE of what the7 U# q0 k. P. o
company is worth.7 y/ X; c/ D t/ z& B' \
• THINK!!! What are you really selling? Will anyone pay for it? How much will they pay???
/ Q/ D: d/ X$ Y( Q0 a8 _. D, ]6 B, s
Net Book Value (NBV)0 W6 _1 H8 h$ p; ]" `& m
– Total Assets - Total Liabilities( Y/ j5 C/ j- m. w
• a.k.a.. the equity
; I3 T# s0 w2 t6 M' w3 A$ x* x– Does not account for the present market value of the assets
* X0 k3 B% _% E8 C& i; U– Calculated using the most recent given balance sheet
9 j' j& k$ d7 g5 L+ a5 c! y– Preferred method for banks, creditors, and/or buyers who are interested in selling off the assets of the business
6 r! d }5 T# ~7 k" `% @& r2 ^$ e' P& L
Economic Appraisal (EA)
# f1 C$ g4 {9 G$ x9 P& _: P– Similar to NBV, but tries to reflect the current market value of the assets
% C& @1 G; M* r4 @8 n– Total Appraised Assets – Total Liabilities$ k/ C) {" r# ?+ V) d: Z, b; k
– Preferred by buyers who are interested in a company for its assets
/ m9 I% n. c, c2 i# U. z3 `9 ]/ J2 M, `/ B8 g1 d i
Capitalization of Earnings (CE)+ Q7 P3 R t4 q2 R: X1 M* Z
– Focuses on the I/S instead of the B/S
1 E" y5 E) }9 w9 k• Attempt to value the company in terms of the future income it may provide.
! Q, w5 O+ ^" `– NPAT * P/E ratio = value) P- z# ` \9 r/ ?
– Must evaluate two different earnings figures (to determine risk & range): ]8 }; a: v( S/ v1 G
• Assuming changes (projected statement)
[3 F/ o2 m- y( I3 ^• Assuming no changes (current given I/S)
+ R, C& Q) `! a– Select a reasonable P/E multiple0 n1 ?+ y) L/ r4 L# y' q. B7 u
– Preferred by buyers interested in the ongoing operation of the company (i.e.taking over as management)
: `0 |5 w+ Y# [$ J& i2 d% T3 I3 M3 v
• P/E Multiple
2 Z; b' f* q2 d# n6 o– Rules of thumb;
. c. m3 }9 D; m% n) r' Q% C; z9 g9 i• Mature industries with stable earnings tend to have multiples) W9 F2 k+ D/ |
from 5 to 15.% p( S0 D, S2 S1 Q8 Z7 U1 K+ H
• High growth industries tend to have multiples exceeding 20.
1 v; Z! w' ~" e% E2 M+ _$ P }! m• “Growth is good; risk is rotten!”1 z4 ]& ]% B" j7 _9 v
– growth increases a multiple$ S4 m9 n( ?- D" Z, n# ]7 X2 @ |
– risk decreases a multiple
1 T! O# p9 u8 O3 Y! p) t4 Z+ v$ d4 P: R0 n' G; g
Their Associated Ratios5 _ ~; ?4 k5 o6 u' ~8 m
• Profitability;8 c, j6 ^! w# \# h1 ~
– Business goal - to make $$( f0 a! P: ^5 Q+ }" j" b
– Ratios measures how much money we had to spend to make $X in sales4 P. c$ q) j( i6 e I
• Stability;& y: X- k- ]; t6 n. t9 {
– Business goal - to have a stable financial structure (balance its ownership of assets with debt and equity)
$ j$ q2 f, V# u, E7 O- y– Ratios measure the firm’s means of financing assets and ability to pay interest on debts
1 U5 I: F5 O( E& q3 u6 \, U2 Z. K, z
5 Financial Goals &Their Associated Ratios1 h0 S, k6 d% e3 a" Y
• Liquidity;8 W, h, w5 |. p2 q) d
– Business goal - ability to meet s-t obligations: i) I+ M# i: e
– Ratios measure how liquid the firm is (how able the firm is to pay its shortterm- h, Q, I) A) C+ `: q2 D2 ?
obligations)9 v/ g" ?+ b, w
• Efficiency;
- V# v$ w6 c2 B! b( c$ G– Business goal - to efficiently use assets
, Y- e/ L. G' B3 z4 ]! w+ C! N– Ratios tell us how efficiently we are using our investments
3 ]4 Z2 k3 W* m, b& g( }" U8 q6 F& V$ ]2 ?
• Growth;
8 O+ r" ^6 Y" T% y, a$ H- N– Business goal - to increase in size
- S; U$ q+ n" `% |$ j" |$ Z" X% F– Ratios tell us whether the company is achieving any growth* ]& x- S* l. G( j" L/ ]
3 L; F# b( @ ]& Q- e3 u3 N
Interpreting the Ratios
p% C& T* R8 z: p! t( b: @• Profitability;
0 w6 M0 Z3 M9 ^; ^3 q% t4 j$ y– Vertical Analysis (of I/S)) I+ B. `5 ?$ t, U: k
I/S items * 100 = %
) S3 T; I/ q: T5 L7 O! r% D/ s; e Sales3 y' n* G4 D4 l+ @8 v& a9 j- G1 w
• Tells us it cost us X% of sales to make those sales$ u: q+ c. D, n V8 P! u% m
– Return on Investment/Equity" X, }$ s5 A. W0 g
Profit ATB4D = %
( z& k/ W m$ Q1 x4 Q1 ^Average Equity
# ~3 B2 g& }5 w; i[(Yr. 1 E + Yr. 2 E)/2]- X; O' ]( V4 j# l( _! f/ v
• Tells us how much profit we made relative to the investment made by the owners
/ d7 `7 Y) r: Z- d% `2 h
0 ?" Q' j8 v+ n0 u9 A/ U* O• Stability;( x+ ]/ V, t" z% b1 |2 a
– Net Worth: Total Assets# e- X( S& W: O. e
Total Equity = % ; }* Q y4 q/ Y
Total Assets6 l) E$ X( k8 n$ j6 E
• tells us what % of assets were financed through owner’s money( N+ |. |1 e% L
– Debt to Assets
3 C# [- A; f3 g- E" k4 _, G, F( TTotal Debt = %
. N& q1 o# {) f7 R; N$ X9 PTotal Assets' M8 d' y$ b# {; D) S$ I
• Tells us what % of the assets were financed through debt
& ]2 W5 B$ L/ e) m# v u3 ?+ _– Interest Coverage! Y3 T6 `; l! D; t1 b! |. E9 W0 T. S
EBIT = # times, I" y% [$ j. T
Interest Expense
4 q5 W1 T* V) v( X p2 g• tells us how many times we can pay interest( _8 ~( i2 ^9 n
/ G6 a8 U' ~; S8 G• Liquidity;
8 f' q, A3 J, j1 o, e– Current Ratio
$ B. ], |5 C. r( ^6 ?% UCurrent Assets = X:1
# N3 w4 ^' P* j& D; S v0 J$ zCurrent Liabilities
8 j9 m; g4 n7 J- ^• Tells us, if we liquidated all our current assets, how many times we can pay our debts# Y7 Q8 B. k9 o6 e6 ]" Q8 c7 q
RULE OF THUMB: 2:1( Z7 H% t" d% w& d6 n% k4 m
– Acid Test' p) w3 Z' s) G' K" H
Cash + M/S + A/R = X:19 Y6 n, i- p: A w
Current Liabilities; C. ?( A1 \2 p6 A. I
• Tells us how many times we can pay our debts with the money easily available to us
+ f: }: [& C/ a; F4 }' u# fRULE OF THUMB: 1:1
, I" b2 G/ }0 N9 }5 i& P$ s$ q
– Working Capital7 E, i4 J0 P$ |9 ~& E# W
C.A - C.L = $X
/ G+ ]7 E9 d/ m• Tells us how much money we have to work with AFTER s-t debts are paid- q5 \8 L0 [" ~1 O" V
' Y* g$ o& Y. d$ l2 l% gEfficiency;# U! N3 i( l$ W$ Y6 p* h( R% R
– Age of Receivables
: ^, J9 F6 W! Y/ v% }Accounts Receivabl = # Days ?7 k5 t- }0 y' M/ e
(Sales / 365)
) X" c# ?! ~( ~4 ~2 ~7 K& _+ l• Tells us how long it takes us to collect our $$1 K- Y$ @# Q( b- Q2 b
! I6 a. R" G: G8 X' W% q! f& z
– Age Of Payables4 O# V/ V( q4 ?4 i! V) M* ~! S# p
Accounts Payable = # Days; u: \5 I9 b; u5 r
(Purchases* / 365)
# z- W! V+ w4 L1 \• Tells us how long it takes us to pay our bills/ z2 K5 y0 L# g4 Z, J" Z& \
* T& K' j i* ]) ?
– Age of Inventory+ \! s; {0 K: j
Inventory = # Days
h; c- N+ ~( r1 a% q(COGS / 365)
+ D9 v& A; e: o |* g• Tells us how long we are holding on to our inventory in the warehouse
3 d) x: ^5 B0 R9 N: t
+ _5 \% ]( \9 ~' l9 C* r+ }# X, M0 u$ H• Growth;
j, j5 _6 p! F+ D& v' n– Sales2 {/ a3 c7 n5 r1 r' z+ j1 P$ i3 O( m
– Net Income6 A% X0 i8 d) z- n
– Total Assets% j: [+ H. @ t' W0 Q
– Equity
8 t# p9 A6 J: [3 t5 v5 x) t" g( M1 TYr. 2 - Yr. 1 = %
2 ^# L" [. M- w: w1 R9 i# l! c Yr. 1; ?) E6 S6 c/ s4 _% ^) H9 e
• Tells us whether the accounts are growing (and hence the company)) w$ O9 U* v$ _/ x' `& F
6 E9 R/ Q8 G$ p1 E2 \0 r `( C
Understanding Ratios- b: m6 N j; ?) R' r1 U
• DO NOT CONCLUDE THAT “THE RATIO IS GOOD/BAD”; s9 g2 o$ g- v6 }+ C$ K
• Either the NUMERATOR or the DENOMINATOR affects the ratio
2 M" K' j% r- {) {+ z• Ask yourself: “WHY HAS THE RATIO CHANGED & WHAT DOES THIS MEAN?”
: Z0 S7 a9 R4 ^* t( ~8 E– Which number caused the change?2 l/ _+ O+ y* o6 T( z4 b3 b
– Look for increasing or decreasing trends over time./ j! J2 N8 j2 I5 t x* J, x
– Will these trends continue?7 }/ j: t' D$ u* D! W
– How does the company compare to the industry?
, `" B, I" L' V
1 ?( X* E- \ I5 f/ O- D
, I' A* q2 _* r5 {0 w8 eClassifying Costs
! c: F- d/ @$ V' B. q' t• Variable Costs
& M: _! w" D; u3 @– a cost incurred with every unit sold/produced (volume)/ {. w9 S# x) z4 f9 k. X7 Z
• Fixed Costs+ k5 L3 P1 q) A/ S2 z
– cost that does not vary with volume |
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