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虽然知道离Busiess020 的最后考试还有一段时间。但是贴出来给大家先有个映像,别到考试的时候抱佛脚。我还会陆续贴出History028E的去年考试卷子。6 |8 \2 f) L) e
6 p2 i% n o" @: @: {9 H M
GM Overview
0 m! h& s5 z$ x! F5 c' b• Role, Timing, Issues/Decisions, C&Cs
& F* v0 W8 ^* o5 T- r2 U. X. _• Objectives( r9 |0 M+ Z/ Z
– What do we “WANT” to do?6 r' N" ^# W: ~; ?
• External Analysis
! j# E9 U$ l" ^# b* c& W' y$ Y– What do we “NEED” to do?1 M( `' d2 e4 }& C0 y
– PEST, Consumer, Competition, Trade% d0 C& z: i7 T6 [3 M* U, i2 q
• opportunities & threats3 @' k+ q* M2 R q
– IMPLICATIONS: KSFs4 I0 ]/ ^8 u6 D' K9 e9 G
• Internal Analysis0 d2 W( z5 O& l% @2 d; S: g" ~
– What “CAN” we do?4 p* P% D! Q/ N1 ^" i N3 g
– Finance, Marketing, Ops, HR
4 x7 M( s* M! }2 _& i6 o( G! e( y• abilities, strengths & weaknesses9 D/ M0 u( D7 }: q+ Y9 [0 x
– IMPLICATIONS: KSFs, CORPORATE CAPABILITIES" m* }; J' `( E% z
7 h* w* A) w. s {# g• Alternative Evaluation1 l1 y! O% J; i3 _+ N' ~. ~
– What are the options?
- _3 T4 s$ T8 v* T# ~7 \. u0 l7 w– Evaluate the pros & cons of the options! r7 i+ @% b6 [+ l1 X- g0 j m
– How does this option “FIT”?
7 d5 i- K6 v$ W8 U& |7 }– (you may be able to eliminate options based exclusively on the poor “FIT”qualitatively - if so, make sure you explain why this option was nixed)
: G- A1 H( O C. i7 `% N– Financial Feasibility (of AT LEAST 2-3 options that might “work”)
% P7 f) W4 n @1 a' u2 _( |9 H' Q8 z! U) C s
• Decision
% q" V' i8 z( v0 Q/ j– Justify why you chose a particular option(s).
D' T7 P" @3 g {( r– YOU SHOULD BE CONVINCING* ^3 u4 h" R& L) Z5 B
• Which strategy best meets the firm’s objectives?
# h8 M& h* V% X$ X+ J! A( h: R• Does it satisfy the personal objectives as well?
3 G$ ]6 h' ]9 ~! |8 U9 s" D• Have you addressed the cons of the chosen alternative?+ J7 Z) N) }4 F" h- B
• Is this decision consistent with the analysis you’ve done? EXPLAIN! (FITS)5 r$ \" h! d6 _& N) l
• Why NOT the other options?
& m8 `; ~+ g* _% o• How does this choice affect Finance, Marketing, Ops and HR? What changes
3 c8 `% F, R8 C- r. J. ] z( K: ?need to be made?0 e+ l4 n- [7 F' T, v+ I4 U- l; `( D
& o, s: }5 |' t/ t
• Action Plan
G; j* i0 |8 Y, S8 Z. J; P• Map out a clear and precise implementation plan which includes;
4 h6 M' l2 Y: p1 L/ j– details which address what steps you have to take to implement your
3 ^- L6 J4 q- g& |, n Z5 X' I& Y2 `decision2 B8 ^& Z9 c, R: W
– details about timing
' ]' _3 I: n% @– details about WHO will be responsible for accomplishing the ‘task’9 s7 V6 \: t' ?* M" e! U# G9 o
– how will you follow-up your plan (measure success)) h! ]) `( Q+ E" l1 o1 _
– make sure to consider both the short term and long term
. |3 F( v5 G8 c) U# ` w# E# u4 j' {. k k
Firm Valuation2 G- |5 k1 j9 C3 i8 X" y1 w8 d" `
• Used to help managers determine the “price” of a company.( T D" [. @& j4 y
• 3 methods of valuing a firm;1 ]: x Z. s7 m! a' U% Z, ]0 |
– Net Book Value
4 Q; P, v6 i7 f* F$ L8 Y– Economic Appraisal: R3 t0 P5 f: i9 i- f( q
– Capitalization of Earnings9 U) {3 u8 O ?
• Using all 3 methods (if possible) helps us to determine a RANGE of what the
" S* C& `( q T* x, S/ W) Ecompany is worth.
: M8 [2 d b, K: @5 G• THINK!!! What are you really selling? Will anyone pay for it? How much will they pay???: R/ h+ r7 x( d6 X
* n4 f% m! w6 _4 ? o0 c Net Book Value (NBV)
3 R1 W0 H) p0 i+ Z" h– Total Assets - Total Liabilities! \1 G& E" X o3 g
• a.k.a.. the equity
0 M/ Y9 v+ N9 N H– Does not account for the present market value of the assets6 k5 D# T9 S6 b# b
– Calculated using the most recent given balance sheet+ Q$ d8 S6 c! \
– Preferred method for banks, creditors, and/or buyers who are interested in selling off the assets of the business
1 K9 ~3 e/ _/ [8 p. Y7 h* W5 k' t6 [2 B/ I" c
Economic Appraisal (EA)
& \1 T1 u8 \. B7 p5 k) W, p5 _– Similar to NBV, but tries to reflect the current market value of the assets. N3 n/ t; U' ?* w
– Total Appraised Assets – Total Liabilities8 p L: C {/ }+ F. I
– Preferred by buyers who are interested in a company for its assets
/ @ ?6 i9 ~& i9 }' b4 m6 }" F9 Z; M Q8 B+ S/ k
Capitalization of Earnings (CE)
) M, r8 X0 z$ z- L' I# a– Focuses on the I/S instead of the B/S4 m1 u) P8 b" f7 ~2 e
• Attempt to value the company in terms of the future income it may provide.
5 }! C3 s4 @$ F! J8 N+ X– NPAT * P/E ratio = value
+ C) j2 n- m, t" E3 V– Must evaluate two different earnings figures (to determine risk & range)
% v! r) k" I# ?( h9 z+ X* ^0 m• Assuming changes (projected statement)! r' l- c# w! ?6 k& ^0 w* o
• Assuming no changes (current given I/S)9 J+ c( p5 ]) W5 ~* L- Z* J
– Select a reasonable P/E multiple" A# A+ o) n& L1 C( j, c
– Preferred by buyers interested in the ongoing operation of the company (i.e.taking over as management)( E6 X$ j/ N5 K; M: V6 X9 ~
3 W! k: J' b. q3 U• P/E Multiple' x$ A2 s1 K6 r, M5 _* |: B9 P
– Rules of thumb;9 N2 O3 W( ]! M. _' _
• Mature industries with stable earnings tend to have multiples o9 t( S0 f) Q3 L4 Y
from 5 to 15.& J) c5 f1 N0 S8 I
• High growth industries tend to have multiples exceeding 20.
) o+ q; D( B) E) M• “Growth is good; risk is rotten!”
( R3 A' }, V' E! T( b. G– growth increases a multiple
" ^5 L5 h2 W. ^5 {6 J6 J9 L– risk decreases a multiple
, \: i' y0 E: s( m( y( H/ u6 f0 Z. }. N( E& F" n2 ^
Their Associated Ratios
( ~. i4 u) r# C: c0 G• Profitability;! z4 T1 v8 g p$ ]* T9 J/ j
– Business goal - to make $$% N& P( S/ h$ _+ `/ I, Z! K
– Ratios measures how much money we had to spend to make $X in sales
% C4 ^7 m; T8 B) p! Z• Stability;1 h' W* {$ E) `/ k+ o' X- p
– Business goal - to have a stable financial structure (balance its ownership of assets with debt and equity)& y$ `$ R, ]$ k7 e
– Ratios measure the firm’s means of financing assets and ability to pay interest on debts9 H" T" q& }) c( f% X6 }8 L
+ @% q3 K3 q$ H- k$ @9 A
5 Financial Goals &Their Associated Ratios
8 @7 y) R3 D+ ?; s- r • Liquidity; S2 O3 P2 n! K& ^8 W
– Business goal - ability to meet s-t obligations, N( {4 W2 ~# w* u: y* a
– Ratios measure how liquid the firm is (how able the firm is to pay its shortterm9 |% ]' u/ ?- M
obligations)/ t' Y. ~& V' u) k: [8 S A( s
• Efficiency;
9 y9 M# {$ A+ O9 q* V, T. u– Business goal - to efficiently use assets
1 u0 A7 f! k' _3 B+ ^; |, {$ v– Ratios tell us how efficiently we are using our investments
' W( }/ N) k2 `% N Z& }9 c5 c* W; h% `. x
• Growth;
$ K3 M% o- J7 p2 f– Business goal - to increase in size3 s4 M7 @4 j5 V5 t E
– Ratios tell us whether the company is achieving any growth( S' O4 ^$ M5 ^3 d: l" L; L8 _8 x
7 S3 o7 K, y- k; l, n1 M$ |
Interpreting the Ratios
% d0 S' g# Y$ f6 j• Profitability;6 v9 i2 l! d1 G" c8 F/ E
– Vertical Analysis (of I/S)
6 f+ u7 f" n. ~4 i% |I/S items * 100 = % - H: [: v, k8 b0 L8 u" E* D& |
Sales( ]1 J9 S( b2 Q8 h
• Tells us it cost us X% of sales to make those sales1 C) I2 x0 [2 F, M3 O6 w
– Return on Investment/Equity3 F0 J6 v; o8 b6 L: i; {
Profit ATB4D = % 6 b4 @2 K% {' W$ @
Average Equity
. ^ ?2 O N4 B9 G9 H& J; l# M[(Yr. 1 E + Yr. 2 E)/2]
2 l" T1 V3 f0 x9 y/ V% c6 n• Tells us how much profit we made relative to the investment made by the owners8 N: Z' E$ ]; k+ W+ V- T8 U; O
1 [' A. z6 G% ~: u9 k• Stability;
% e( [! p) k. ?– Net Worth: Total Assets
, a' f; X% k) K; i0 BTotal Equity = % 4 @' m! n; [ Y' h6 f. F* z6 l
Total Assets& h* ^( m `2 |0 P
• tells us what % of assets were financed through owner’s money! E& X8 o2 L3 I! @! G0 v+ V
– Debt to Assets
5 J- {; a9 V2 u/ P# LTotal Debt = %
) {4 r9 d! T" |, _5 mTotal Assets
) p1 t+ L6 C9 t% u2 N+ ?• Tells us what % of the assets were financed through debt
q. j. k& N) x' |- K– Interest Coverage, t, b+ d5 _% P0 c
EBIT = # times! b; l+ J8 l; R9 |2 G; o" y
Interest Expense. j$ s( `/ c: @! T* e
• tells us how many times we can pay interest
+ B- t. u3 J( F3 S1 n2 j
% C4 X' |" T" z( P" F5 J5 s• Liquidity;
0 |, m( H5 f! Q- r7 q– Current Ratio3 }. C8 P" z# e; j g* @& M/ L
Current Assets = X:1 j% T# j6 B6 |. P1 x r, Q
Current Liabilities
" x4 C3 ]2 \" @• Tells us, if we liquidated all our current assets, how many times we can pay our debts
% \# G7 p+ s8 x2 v4 \; y4 ~RULE OF THUMB: 2:1+ B# _" w0 X$ e7 H
– Acid Test3 M! H* s3 ?' y
Cash + M/S + A/R = X:1
/ E$ N+ t' o9 ?7 X# BCurrent Liabilities
6 x) z6 [$ p2 u8 w• Tells us how many times we can pay our debts with the money easily available to us
* F- j r' z0 Q0 I2 VRULE OF THUMB: 1:1
M' D4 W& G Z+ @9 ] }7 s! r( _' s- X
– Working Capital
- r7 c, u B# W' `& L+ }7 _C.A - C.L = $X
% l6 ]5 I$ c: ~- Y" \8 X# c" R: k• Tells us how much money we have to work with AFTER s-t debts are paid
- n, r0 x! |: x# F& |
. d J$ n% y4 g4 P+ |Efficiency;
$ J0 Y% o( A8 y! S% x– Age of Receivables" h* Q' ~/ G) h
Accounts Receivabl = # Days: i) T; j; p/ ]5 B! Y
(Sales / 365)
: P) |# `: w2 v. y• Tells us how long it takes us to collect our $$
$ @; e+ t5 {. i2 x$ \
T( Z8 M5 b2 Q$ F* V# m% ^ x– Age Of Payables0 X8 M9 g5 k; u/ u4 J! m
Accounts Payable = # Days
. ` U( V8 t: F+ _# a8 K( E(Purchases* / 365)
' q6 Y* S7 z; C. Z• Tells us how long it takes us to pay our bills
- h4 W3 }2 W9 H9 r Z. r1 I9 W8 t4 E9 W2 T2 f; V; l" U
– Age of Inventory; W3 o( v0 Y' L% n2 R6 s* P
Inventory = # Days
7 Y) s$ ~6 O: r& t(COGS / 365)" R! n9 y' M- @: |1 b
• Tells us how long we are holding on to our inventory in the warehouse
' k5 F3 Y" F& Y( k) g0 ]$ q- ^4 M! ~( C4 y/ n$ r3 e& x
• Growth;5 |. `! S9 x- m' w0 W X
– Sales
f, Y( q- a( [9 ^4 m: L, s7 ?# B– Net Income) {; o( ?( C# g$ z R. d
– Total Assets9 v3 I) P% ]/ i, \& {, L3 v
– Equity
2 I" F& Y& p6 t5 T, xYr. 2 - Yr. 1 = %8 y9 l: t$ o9 b9 Y& f8 k
Yr. 1
% U0 V" H* l) F7 o% t; i' U. b• Tells us whether the accounts are growing (and hence the company)
4 |7 O ~. Q: M" {$ a
7 d4 B: H* K0 BUnderstanding Ratios
8 q, h) |( _* P/ D1 M• DO NOT CONCLUDE THAT “THE RATIO IS GOOD/BAD”, G6 s7 e8 u t, T
• Either the NUMERATOR or the DENOMINATOR affects the ratio
% v$ x6 G- x' `9 X4 o• Ask yourself: “WHY HAS THE RATIO CHANGED & WHAT DOES THIS MEAN?”
" i" Y) P" L/ n* H* `; u– Which number caused the change?
& z9 T8 c" o' c5 A8 ?– Look for increasing or decreasing trends over time.
3 D S7 ?% @5 c0 ]– Will these trends continue? n, W/ ^2 |2 C, s
– How does the company compare to the industry?+ P" f% l& `- h
+ `) w2 d: J% ^# v- s! K+ q
; `5 e# e( k! d) b; rClassifying Costs. k0 k; W' ]5 @2 W |5 r0 F6 g2 p$ R g
• Variable Costs
Q% ]( A; E, C3 z% R% W0 g– a cost incurred with every unit sold/produced (volume)8 K( p: b. a6 b3 u% i
• Fixed Costs
3 _ ? [2 |% k i) T– cost that does not vary with volume |
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